Midterm-10 questions essay Assignment Example | Topics and Well Written Essays - 750 words

Midterm-10 questions essay - Assignment Example cant in developing marketing strategy because it aligns the organizational objectives with the marketing activities such as developing, distributing, promoting and pricing products to meet the demands of the customers. Marketing planning involves a thorough analysis of the marketing environment and industry taking into account economic, legal, political, social, regulatory and competitive forces that have an impact on the company. SWOT analysis is an important analysis tool in this regard to analyze the strengths, weaknesses, opportunities and threats of a firm. Strengths and weaknesses help in internal analysis of the company while threats and opportunities help in the external analysis. 3. Five types of forces play their role in the marketing environment. These are competitive; economic; political, legal & regulatory; technological and socio-cultural. Competition may occur in brands, products, budget or in all of them. Competition leads to various types of market structures such as monopoly, oligopoly, monopolistic competition and pure competition. The state of the economy leads to business cycles which influence the customers’ buying power. Similarly, government policies and regulations have a great impact on firms especially multi-national firms. Technology has an impact on demand, production, packaging and distribution. Socio-cultural factors include demographic, cultural and other social factors. 4. Ethics is an important consideration in marketing decisions because it leads to consumer goodwill and welfare. The companies actively participating in social responsibility can actually leverage such platforms to promote their products as well in order to fulfill the dual objectives of such initiatives. One of the examples of ethics in marketing is the use of Green marketing where companies adopt environment friendly ways to market and sell their products. This also helps in creating a positive image of the company in consumer mind space. 5. In the first step

Reincarnation Essay Example | Topics and Well Written Essays - 1000 words

Reincarnation - Essay Example Reincarnation appears to have caught the thoughts of many and the notion receives frequent mentions in popular books, feature films and popular music.( Stevenson, 37) Discussion Written by Doctor Jim B. Tucker the book ‘Life before life’ is a scientific analysis of kids’ memories of former lives. The book brings forth an overview of over forty years of reincarnation investigation which was done at the â€Å"University of Virginia division of personality studies†. in addition the book also deliberates over birth defects and birthmarks that look like those of a departed person who is recognized in a child. Doctor Jim is an apprentice of the late Doctor Ian Stevenson who back in the 1960’s started printing case studies of kids who remembered alleged previous life memoirs. From then on Dr. Tucker, Dr. Stevenson and their associates have put together an incomparable number of study cases in which young kids usually between age 2 and 8 spontaneously analyz ed experiences and memoirs of a post presence. The kids often delivered an extensive amount of evidence which included places and specific names from an alleged past life, birthmarks and facts of certain events from that life to back up the idea that a part of their awareness have somehow remained intact and have been passed on from a previous life to another. The cases became more captivating when a certain personality of a supposed past incarnation is successfully discovered normally by the child, family or neighbors. Dr. Tucker brings forth his findings clearly and systematically all the way through the book, for example in a specific chapter he would begin by summarizing a specific sequence of kid s’ cases with a similar character, e.g. occurrence of a birthmark on the kid that resemble to injuries of the kids’ previous character or even existence of printed records describing a kids reports that are dated earlier than the kids’ supposed previous character i s recognized after thoroughly outlining the cases, he goes further to discuss the possible substitute explanations to reincarnation for those cases (ordinary explanations which include faulty memory, fraud, coincidence or paranormal explanation e.g. possession) and then he further goes to conclude if reincarnation offers the most convincing explanation for each individual case. He takes the reader on a universal voyage into regions of the globe with hugely differing views on reincarnation, into homes infiltrated by widely-differing socio-economic conditions and into the lives of kids with very diverse stories. Nevertheless, his assumption that reincarnation as he describes is the most conceivable explanation for most of precise cases and definitely in the frame of cases as a whole, remains unwavering all through the book. Of tuckers In most of Doctor Tuckers cases, the amount of material supposedly recalled by the kid in question is quite amazing. in one certain case, Doctor Tucker tells of a kid from whom even before he was three years old began telling her life as a vendor of incense in a community approximately a hundred and forty five miles away. For 4 years she stated specific details about the life she had led as this gentleman including the exact type of incense he had sold (a type unavailable to and somewhat unknown in the township where that girl lived), the exact location where he lived, the identity of his mother, names of his wife and the